Trusted by Workers Since 1993, SCRUBS® Brings The Original Waterless Cleaning Towel™ to Today’s Industrial Buyers
OLATHE, Kan., Sept. 15, 2026
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Trusted by Workers Since 1993, SCRUBS® Brings The Original Waterless Cleaning Towel™ to Today’s Industrial Buyers
PR Newswire
OLATHE, Kan., Sept. 15, 2026
Refreshed labeling across the SCRUBS® portfolio makes it easier for distributors, facility managers, and workers to identify the right industrial cleaning solution while preserving the trusted performance professionals have relied on for more than 30 years.
OLATHE, Kan., Sept. 15, 2026 /PRNewswire/ — For more than three decades, SCRUBS® has earned the trust of industrial professionals one job at a time. As The Original Waterless Cleaning Towel™, SCRUBS® helped define the waterless cleaning category long before it became an industry standard, delivering industrial strength cleaning for hands, tools, and surfaces with no sink and no rinse required.
Today, SCRUBS® is building on that legacy with refreshed labeling across its complete portfolio, making it easier for a new generation of distributors, facility managers, and field professionals to discover, identify, and specify the right SCRUBS® solution for every job. While the labels have been modernized, the trusted formulas, packaging formats, and product performance remain unchanged as part of this refresh.
The SCRUBS® portfolio includes SCRUBS In-A-Bucket® Industrial Strength Cleaning Towels, All Purpose Cleaning Wipes, Stainless Steel Cleaner Towels, Graffiti & Spray Paint Remover Towels, Hand Sanitizer Wipes, and Medaphene® Plus Disinfecting Wipes. Across the portfolio, select products are NSF certified, EPA registered, or FDA listed based on their specific formulas and applications. All SCRUBS products are assembled in the USA.
The Original Waterless Cleaning Towel™. Now Easier to Recognize.
Designed with today’s industrial buyer in mind, SCRUBS® is rolling out updated labeling across every product featuring a cleaner, more modern design, simplified product messaging, consistent branding across the portfolio, and intuitive iconography that helps users quickly identify each product’s primary applications and benefits.
The result is a portfolio that is easier to merchandise, easier to navigate, and easier to understand, whether on a distributor shelf, in a maintenance room, or on the jobsite.
The update is limited to the labels. The formulas, packaging formats, and product performance remain unchanged. Simply put: Same proven formula. Now with the look to match.
As part of the refresh, SCRUBS® is also broadening how it describes its flagship product. SCRUBS In-A-Bucket®, long labeled as a “Hand Cleaner Towel,” will now be labeled as an “Industrial Strength Cleaning Towel,” better reflecting how industrial professionals have always used the product to clean hands, tools, and work surfaces throughout the workday.
Only the labeling is changing. The formula, packaging, and format of the existing product remain unchanged as part of this refresh. The updated product name simply communicates the broader ways professionals already rely on SCRUBS® every day.
“SCRUBS® has earned its reputation by delivering the industrial strength performance workers depend on every day,” said Erin Varano, Marketing Director, ITW Pro Brands. “This refresh is about making that story easier to recognize. We’ve modernized the labeling across the portfolio to create a clearer, simpler, and more consistent experience while preserving the same proven formulas professionals have trusted since 1993. As more industrial buyers discover SCRUBS®, they’ll immediately recognize the strength of the brand, the breadth of the portfolio, and the performance that has made SCRUBS® The Original Waterless Cleaning Towel™.”
The refreshed labels are rolling out now on SCRUBS® packaging and will be reflected in updated sell sheets, distributor materials, and digital product listings in the coming weeks. The refreshed branding reinforces SCRUBS’® commitment to helping industrial professionals quickly identify the right cleaning solution for every job while building on more than 30 years of trusted performance. Learn more: www.getscrubs.com. Stay Connected with SCRUBS® Follow us on LinkedIn for product updates, industry insights, and ideas for putting SCRUBS® to work. Watch us on YouTube to see SCRUBS® products in action and find the right solution for the job.
About SCRUBS®
SCRUBS® has been trusted by industrial workers since 1993 as The Original Waterless Cleaning Towel™, delivering industrial strength cleaning for hands, tools, and surfaces without a sink. Today, the SCRUBS® portfolio includes industrial cleaning towels, specialty cleaning wipes, disinfecting wipes, and hygiene solutions that help professionals clean up quickly and get back to work. The SCRUBS® brand is part of ITW Pro Brands, a manufacturer of premium industrial cleaning, lubrication, corrosion prevention, and specialty chemical products serving the automotive, aviation, fabricated metal, food processing, foodservice, and machinery manufacturing markets.
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SOURCE SCRUBS


