Samsung Brings Galaxy Innovation to Professional Padel, Beginning with Activations in Las Vegas and Miami

NEW YORK, Nov. 12, 2026 /PRNewswire/ — The Pro Padel League (PPL) welcomes Samsung Galaxy as its Official Mobile Partner, marking a major partnership with one of the world’s most recognized technology brands and a significant milestone in the league’s continued growth across North America.

The partnership will bring Samsung Galaxy technology into the PPL ecosystem, featuring three of the brand’s product categories: Samsung Galaxy smartphones, Galaxy Buds Series, and Galaxy Tab Series.

Samsung will make its PPL event activation debut in Las Vegas, November 18–21, during the league’s final regular-season tournament at Dolby Live at Park MGM, before continuing at the PPL Finals in Miami, December 3–6.

“Partnering with Samsung Galaxy is an exciting step as we continue to grow professional padel and introduce the sport to new audiences across North America,” said Diane Gotua, Chief Commercial Officer of the Pro Padel League. “Samsung’s commitment to innovation and creating meaningful consumer experiences aligns with our vision for the league. Together, we’re creating new opportunities to engage fans, showcase our athletes and bring the energy of professional padel to life both on and off the court.”

The partnership will focus on three key areas: product integration, brand activation and amplification, and showcasing Galaxy technology through player experiences, on-site activations and league content.

Fans can go hands-on and engage with Samsung Galaxy products at PPL events, connecting the excitement and athleticism of professional padel with innovative mobile technology.

“Samsung Galaxy is always looking for new ways to connect with consumers through the sports and experiences they’re passionate about,” said Noelle Perez, Head of Media, Partnerships, and Commerce, Samsung Electronics America, Mobile Experience. “With padel’s growing popularity in the U.S., our partnership with the Pro Padel League presents an exciting opportunity to introduce Galaxy technology to new audiences, create memorable fan experiences and connect with a passionate, emerging sports community.”

The partnership will extend beyond the court, with planned visibility across PPL’s broadcast, digital and social media platforms, including content designed to spotlight professional athletes and enhance fan engagement.

The collaboration underscores PPL’s growing commercial momentum, as the league continues attracting major global brands, expanding its footprint and building a professional sports platform across the United States, Canada and Mexico.

The partnership launches during a pivotal moment for PPL, with the Las Vegas tournament and Miami Finals bringing together the league’s top professional athletes, 10 franchises and nationally televised competition.

MEDIA INVITATION: Credentialed media are invited to attend PPL’s Las Vegas press conference on Wednesday, November 18th at 8:30 am local time. Located at Exhibition Court, Bellagio Fountain Walk, with one-on-one interview opportunities immediately following the press conference with access to the Las Vegas Smash team practice. Media credentials are required. To RSVP and request credentials, contact Natalie@element23.co. More information can be found at: https://propadelleague.com/tournament/mgm-pro-padel-league-las-vegas-2026/

For more information on Samsung, please visit: https://www.samsung.com/us/smartphones/all-smartphones/

About the Pro Padel League
Pro Padel League (PPL) is the world’s leading professional padel league, built for the fastest-growing sport in America. Founded in 2023, PPL features 10 teams across the United States, Canada and Mexico, bringing together the sport’s best players. Each season culminates in The Finals, where the league crowns its men’s, women’s and team champions. PPL events are available to more than 300 million households through distribution partners spanning over 100 countries, with matches also streamed on the league’s YouTube channel. For more information, visit propadelleague.com.

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SOURCE Pro Padel League