The “Spookie Stripes Safari” returns at participating zoos nationwide and on OpenForMagic.com

PARSIPPANY, N.J., Aug. 27, 2026 /PRNewswire/ — Keebler® is bringing back Limited Edition Spookie Fudge Stripes™ cookies for Halloween 2026. The Spookie Stripes Safari runs at participating zoos nationwide and on OpenForMagic.com beginning September 1. Families can play in person or at home. The program enters its second year with expanded digital gameplay and new zoo locations.

Keebler Limited Edition Spookie Fudge Stripes™ are chocolatey cookies dressed up in vanilla-flavored orange stripes and festive Halloween designs — because the Elves never miss a chance to celebrate the season. Find them at retailers nationwide starting this Halloween season, while supplies last.

A Spookie Safari, From Anywhere

Shoppers who grab a pack and scan the QR code on-pack get instant access to OpenForMagic.com — an illustrated zoo full of interactive animal habitats where the mission is simple: search for striped cookies among the striped creatures and log your discoveries for a chance to win prizes. No zoo ticket required, any mobile device welcome.

The platform made its debut in 2025 and comes back bigger for 2026, with new zoo environments, updated gameplay, and fresh content to explore. The safari runs through October 31, 2026 at OpenForMagic.com.

In-Person at Participating Zoos

Keebler is partnering with zoos across the country for in-person Spookie Stripes Safari activations. Participating zoos will host safari-style explorations for families to identify and learn more about their favorite striped animals complete with branded signage, Spookie Fudge Stripes sampling, and appearances by Ernie the Elf himself. The experience is included with general admission or zoo membership at all participating locations.

Participating zoos for 2026 include:

• Brookfield Zoo, Chicago, IL
• Nashville Zoo at Grassmere, Nashville, TN
• Phoenix Zoo, Phoenix, AZ
• Kansas City Zoo & Aquarium, Kansas City, MO
• Houston Zoo, Houston, TX
• Minnesota Zoo, Minnesota, MN

Win Spooktacular Prizes

The grand prize sends one lucky family of four an all-inclusive VIP weekend getaway to Nashville Zoo. The experience features general admission, an exclusive premium backstage tour, and unlimited Adventure Passes granting access to the Wild Animal Carousel, Wilderness Express Train, Soaring Eagle Zip Line, and Adventure 4D Theater. The prize package also includes roundtrip airfare, hotel accommodations, and spending money.

“We believe the best adventures happen when families explore together,” said Gabrielle Young, Brand Manager, Keebler Fudge Stripes & LTOs. “Spookie Fudge Stripes are back, and so is the Spookie Stripes Safari – bigger, better, and built for every family, whether they’re tracking stripes at the zoo or searching from home on OpenForMagic.com. The Elves wouldn’t have it any other way.”

“Allionce Group is proud to partner with Keebler for the second consecutive year to create memorable family experiences, especially during the Halloween season,” said Mark Giovino, CEO and Founding Partner of Allionce Group. “By partnering with some of the nation’s most popular zoos, we’re helping Keebler bring the brand to life through trusted, brand-safe destinations where families come together for real-world moments of magic, wonder, and shared discovery.” 

Keebler Spookie Fudge Stripes are available at retailers nationwide while supplies last. To join the fun and play the digital safari, visit OpenForMagic.com.

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 United States and D.C. who are 18 years of age or older with a valid email account as of the time of entry. Void where prohibited. Sweepstakes begins at 12:00:00 AM (ET) on September 1, 2026 and ends at 11:59:59 PM (ET) on October 31, 2026. Entry only valid for selected random drawings for Prize Type & Grand Prize. For entry details, prize info and odds of winning see official rules available at keeblerspookiesweeps.com. Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054.

About Keebler®
The Keebler Elves make more than 30 varieties of delicious cookies and sweet treats made from quality ingredients, including the classic Fudge Stripes™, Chips Deluxe®, Sandies® and more. Ernie and the Elves bring magic to family moments by delighting cookie lovers. Keebler® cookies are available at mass, grocery, and convenience stores nationwide. For additional information, please visit Keebler.com and stay connected with Keebler on social (Instagram, Facebook, X, Pinterest and YouTube).

About Ferrero
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother’s Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on X and Instagram. www.ferreronorthamerica.com.

Contact:
Catherine Maddrey
catherine.maddrey@omc.com 

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SOURCE Keebler