NEW YORK, Sept. 15, 2026 /PRNewswire/ — Swiss watchmaker Longines hosted an exclusive cocktail celebration during New York Fashion Week at Quarters, unveiling the new Longines Master Collection through its “Home of Elegance” campaign alongside Ambassador of Elegance Henry Cavill.

Bringing together more than 200 guests, including Jason Biggs, Coco Rocha, Tamu McPherson, Griffin Johnson, and more, the evening celebrated the redesigned Longines Master Collection. Reimagined for a new generation, the expanded selection of men’s and women’s timepieces draws deeply from Longines’ rich watchmaking heritage, marrying generations of expertise with timeless elegance and reaffirming the collection’s place among the brand’s most enduring icons.

Hosted in Tribeca, the event welcomed guests into the world of the Longines Home of Elegance, offering an immersive introduction to the new Longines Master Collection.

Throughout the evening, attendees enjoyed a full display of the new Master Collection, custom cocktails, caviar and champagne spread as they explored the new collection and interacted with an on-site Longines watchmaker who showcased the expertise behind the timepieces.

A highlight of the evening was an intimate conversation between Henry Cavill and Madison Vain, delving into the art of elegance, the rituals of hosting, and the enduring significance of time. The conversation also touched on his creative journey, his visit to Longines headquarters, and the new Master Collection. Reflecting on the collection, Cavill shared: “The Longines Master Collection reflects a sense of heritage and attention to detail. There’s a timeless quality to it that I find particularly compelling.”

First introduced in 2005, the Longines Master Collection has entered a new chapter with a redesigned line-up that reflects the brand’s watchmaking craftmanship. The collection features refined three-hand models, a moonphase chronograph and, for the first time, a monopusher chronograph inspired by Longines’ pioneering wrist-worn monopusher chronographs of the early twentieth century.

Presented through the Home of Elegance campaign, the new Longines Master Collection brings together all of the brand’s Ambassadors of Elegance for the first time. Alongside Henry Cavill, Kate Winslet, Jennifer Lawrence, Eddie Peng, Zhao Liying and Yosh Yu, the collection is showcased within a shared world of refinement, balance and character, reflecting Longines’ enduring vision of elegance.

About LONGINES

Longines has been established in Saint-Imier, Switzerland, since 1832. The watchmaking house boasts expertise forged in tradition, elegance and high performance. With its long-standing experience as official timekeeper of world sports championships and partner of international sports federations, the Swiss watch brand has forged strong and lasting links with the sporting world over the years. Renowned for the elegance of its models, Longines is a member of Swatch Group Ltd, the world’s leading manufacturer of timepieces. The brand with the winged hourglass as its emblem has outlets in over 130 countries.

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SOURCE Longines