The iconic, cult-favorite fragrance earns one of beauty’s highest honors for its bestselling flameless format

NEW YORK, Sept. 17, 2026 /PRNewswire/ — Capri Blue, the fragrance and lifestyle brand known for bold scent and design, is proud to announce that its Signature Volcano Reed Diffuser has been named a 2026 Allure Best of Beauty Award winner in the Scent category.

This year marks the 30^th anniversary of the Allure Best of Beauty Awards, considered one of the beauty industry’s most prestigious honors for products that deliver and innovations that genuinely move the industry forward. Allure’s highly coveted red seal has become a trusted mark of excellence, signaling a product worthy of consumers’ time, money and devotion.

“Volcano is such an important part of the Capri Blue story and has a truly dedicated following that continues to grow year after year, so to see our Signature Volcano Reed Diffuser recognized by Allure is incredibly special,” said Melissa Crivillaro, CMO. “It’s a meaningful milestone for Capri Blue, and one we’re so grateful to share with everyone who has embraced Volcano in all its formats over the years.”

With notes of tropical citrus and sugared fruits, Volcano delivers the signature scent experience that has made it one of Capri Blue’s most recognizable fragrances. Housed in the brand’s iconic cobalt blue glass vessel and paired with natural reeds, the award-winning diffuser offers a low-maintenance, flame-free way to continuously fragrance a space for 60-90 days while doubling as a colorful addition to home décor. Intentionally formulated without phthalates, sulfates, and parabens—and cruelty-free, dye-free, vegan, and gluten-free—the fragrance reflects Capri Blue’s commitment to quality and thoughtful craftsmanship.

The Allure Best of Beauty win comes during a period of continued growth for Capri Blue as the brand reaches new audiences while expanding its portfolio and retail presence. From longtime favorites like Volcano to new collections and scent experiences, Capri Blue continues to bring its distinctive approach to fragrance, color and design into the home.

For additional information please contact:

BATTALION
Mara Viggiano
mviggiano@battalionpr.com / +1 917 519 3460

ABOUT CAPRI BLUE
Founded with a passion for bold scent and expressive design, Capri Blue has been creating vibrant home fragrance, bath and body products for over 20 years. Best known for its cult-favorite Volcano scent, the brand brings color, personality and feel-good moments into everyday life. Part of the Minneapolis-based CURiO Brands portfolio, Capri Blue believes fragrance should be anything but ordinary. Explore the full collection at capri-blue.com.

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SOURCE CURiO